New! Fundamentals of Wine & Beer Certificate Programs
Up selling is an important part of any bar or restaurant marketing and sales strategy. It yields returns for both servers (higher tips) and establishments (higher profits). One of the easiest ways to incorporate up selling into your strategy is through beer and wine sales. For this reason, CBI developed The Fundamentals of Wine & Beer (PDF), an a la carte menu of programs to help servers and bartenders navigate the world of wine and beer. Each two hour module features hands-on instruction by industry experts at our fully functional Casino & Beverage Training Center.