The Marketing Program focuses on the practical applications of both business and consumer marketing. This program emphasizes employment, specifically in a marketing or marketing-related position, upon graduation, rather than transfer to a four year college. The program is designed to provide students with the marketing skills needed to enter into the fields of marketing, advertising, public relations, sales, retail management, media planning, customer service or e-marketing upon graduation.

Program Features

The Marketing A.A.S. Program offers the student a strong educational core that emphasizes theory and application of marketing knowledge. Students develop necessary skills required in the marketing field that enhance creativity, critical thinking, problem solving, global perspectives and communication. Students will participate in a Marketing Simulation course with a focus on designing and presenting a marketing plan for an existing business. Students will work in groups to conduct a market analysis related to a specific company, develop a media schedule and advertising campaign, and present the plan to company executives. In addition, students gain valuable experience working with a team on real-world projects.

Professionals in Northampton’s Placement Office, as well as instructors within the program, are available to assist students in finding employment in the field.

Upon completion of the degree program, the student will:

1. Demonstrate an understanding of general business principles in accounting/finance, management and marketing.
2. Apply technological and design skills related to business and marketing promotion.
3. Possess strong presentation and communication skills pertinent to business and life.
4. Gain an understanding of business ethics and their application in business.
5. Work effectively in both individual and team environments.
6. Design a cohesive marketing strategy, effectively combining the marketing mix elements of product, price, promotion and place (distribution).