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April Bachert, a marketing major at Northampton Community College (NCC), enjoyed her program because she says it allowed her to think beyond traditional design and explore innovative ideas. Her passion lies in social media and event marketing, with a dream of creating engaging content and planning impactful campaigns.
One of her favorite experiences at NCC was taking a guerrilla marketing class. “That class has helped me gain skills that I use in my current job with NCC’s Career Services as a social media and marketing intern,” she shares.
To further expand her skills, she’s also pursuing a specialized diploma in social media and digital marketing.
Her advice to future marketing students: communicate. “Don’t be afraid to share your ideas and be open with your teammates—good communication makes all the difference in group projects.”
Recognized with the Marketing Insights Award this spring, April has already made her mark, and she’s just getting started. She is awaiting final decision on a part-time position in marketing after graduation this spring. She looks forward to seeing where the role will take her and what comes next in her future.
Northampton Community College
3835 Green Pond Road
Bethlehem PA 18020
610.861.5300
