Understanding B.I.A.S. — And What To Do If You Experience It
Bias isn’t always obvious, but it affects how people feel, learn, and belong on campus.
B – Beliefs: Pre-existing ideas about individuals or groups.
I – Influences: Cultural messages, media, upbringing, and lived experiences that shape perceptions.
A – Assumptions: Conclusions made without knowing the full story.
S – Stereotypes: Oversimplified generalizations that reduce people to labels.
If you experience or witness bias, the Bias Education Response Team (BERT) offers support, resources, and reporting options.
BERT's Mission
- To prevent harm
- To provide support when harm has happened
- To compile and analyze incidents in order to provide feedback on institutional best practices
What Is A Bias Related Incident?
The term 'bias related' refers to language and/or behaviors which demonstrate bias against persons because of, but not limited to, others' actual or perceived: age, color, creed, disability, ethnicity, gender identity, genetic information, marital status, national origin, political affiliation, pregnancy, race, religion, sex, sexual orientation, veteran or military status, or any other protected category under applicable federal, state, or local law, including protections for those opposing discrimination or participating in any complaint process on campus or with other human rights agencies. A bias related incident may unreasonably interferes with an individual's work or academic environment.
This environment may be created by verbal, written, graphic, threatening and/or physical conduct that is sufficiently severe, persistent, or pervasive so as to interfere with, limit, or deny the ability of an individual to participate in or benefit from educational programs or activities or employment access, benefits, or opportunities. Merely offensive conduct and/or harassment of a generic nature not on the basis of membership in a protected class may not result in a violation of this policy but may be addressed through education and/or other resolution methods.
When Should I Contact BERT?
- If you feel you have been a involved in, or a witness to, a bias incident
- If you have questions about bias, harassment, or any related concepts
- If you aren’t sure who to contact regarding issues of diversity, equity, and inclusion, and would like someone to contact you
Questions? Reach Out To Us!
Gina Turner, Executive Director of DEI, Professor of Psychology, BERT Intake Coordinator
gaturner@northampton.edu
Janelle L. Howey, Associate Dean, Student Life
jhowey@northampton.edu